Erich Starrett

I am proud to support our mission of empowering 230k Purple Collar Workers to gain digital resiliency by 2030.

Digital Command Blog

Master Change. Lead With Command.

Author: Erich Starrett

from white collar to purple collar
Adaptation
Erich Starrett

How to Transition from White Collar to Purple Collar

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Spread the love. Share this!The Shift: White Collar to Purple Collar For decades, white-collar professionals—office workers, analysts, managers—have been the backbone of industries, managing operations, data, and decision-making processes. However, with the rapid rise of AI and automation, the traditional office landscape is changing fast. Many white-collar professionals are facing

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From blue collar to purple collar
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Erich Starrett

How to Confidently Transition from Blue to Purple Collar

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Spread the love. Share this!Securing Your Future in the Digital Age From blue to purple-collar: In an era of rapid automation and digital transformation, the landscape for skilled laborers and workers in traditional blue-collar industries like manufacturing, construction, and transportation is changing. With concerns about job security and fears of

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Purple Collar Worker
Adaptation
Erich Starrett

Role Profile: Purple Collar Worker

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Spread the love. Share this!Introduction Earlier this year, we published a bold call for the rise of Purple Collar Workers—those who can lead with digital fluency, data-driven insights, and customer-centric innovation. This call was born out of the realization that neither traditional blue-collar nor white-collar roles fully address the demands

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digital upskilling
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Erich Starrett

Digital Upskilling and Reskilling for the AI Age

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Spread the love. Share this!Digital Upskilling Pathways: Transitioning into Purple-Collar Roles As the digital age rapidly evolves, industries are experiencing an unprecedented transformation driven by AI, automation, and data-centric technologies. For many workers, particularly those in traditionally blue-collar roles, this shift presents both challenges and opportunities. At Digital Command, we

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Purple Collar Worker Digital Command Brian Lambert
Adaptation
Erich Starrett

Rise of the Purple Collar Worker

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Spread the love. Share this!Purple Collar Workers, first coined by Dr. Brian Lambert in the early 2000s, lead the charge in the digital economy. Learn more about Dr. Brian Lambert. Introduction: The Emergence of the Purple Collar Worker The Purple Collar Worker combines the practical skills of blue-collar workers with the digital

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Adaptation
Erich Starrett

The Irreplaceable Human Touch in the Digital Age

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Spread the love. Share this!There are specific jobs that require a unique skill set that machines cannot replicate. These roles demand emotional intelligence and the ability to connect with people on a deeper level. The human touch is integral to these jobs, setting them apart from their automated counterparts. While

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